Lario Italia

What We Do

1

Market Assessment & Strategy Development

Initial Consultation

Understanding the client’s product, goals, and target markets.

Market Research:

  • Analyzing consumer trends in China and the USA.
  • Identifying opportunities and potential challenges.

Custom Strategy Design:

  • Developing market entry strategies tailored to each region.
  • Addressing cultural preferences, pricing, and competition.

2

Branding & Positioning

Brand Identity Development:

  • Crafting a compelling brand story that resonates with Chinese and US consumers.

  • Creating logos, color palettes, and messaging suited to each market.

Localized Copywriting:

  • Adapting marketing materials and product descriptions for Mandarin and US English.

3

Packaging & Labeling

Packaging Design:

  • Creating packaging aligned with market preferences (luxury for China, clear and informative for the USA).
  • 
Ensuring practical design for international shipping and shelf display.

Regulatory Label Compliance:

  • Ensuring labels meet legal requirements, including:
    • GB Standards (China)
    • FDA Regulations (USA)

4

Legal & Trademark Support

Trademark Registration:

  • Assisting with intellectual property protection in China (first-to-file system) and the USA.

Regulatory Compliance:

  • Ensuring adherence to food safety, import/export, and alcohol regulations in each region.

5

Logistics Optimization

Freight Solutions:

  • Identifying cost-effective, reliable shipping methods, including temperature-controlled logistics for perishable goods and wine.

Warehousing & Distribution:

  • Recommending strategic warehouse hubs in China and the USA for efficient distribution.

6

Marketing & E-Commerce Support

Website Development:

  • Creating or optimizing e-commerce platforms tailored to key online marketplaces:
    • WeChat & Tmall (China)
    • Amazon & Shopify (USA)

Digital Marketing:

  • Developing region-specific advertising campaigns on Google, WeChat, TikTok, and Instagram.

7

Customer Scouting & Trade Fair Participation

Identifying Key Buyers:

  • Scouting distributors, importers, and retail partners in China and the USA.

Trade Fair Representation:

Facilitating participation in top industry events such as:

  • China International Import Expo (CIIE) – China
  • Winter Fancy Food Show – USA

    Arranging B2B meetings with potential buyers and showcasing products at premium booths.

Follow-Up & Relationship Building:

  • Managing post-event communications to secure distribution deals and long-term partnerships.

8

Ongoing Support & Growth

Performance Monitoring:

  • Analyzing sales data and consumer feedback to refine strategies.

Brand Expansion:

  • Identifying new market opportunities and expanding sales channels in China and the USA.
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