Lario Italia

What We Do

1

Market Assessment & Strategy Development

Initial Consultation

Understanding your product, goals, and ambitions.

Market Research:

  • Analysing consumer trends in China and Southeast Asia.

  • Identifying opportunities, challenges, and cultural preferences.

Custom Strategy Design:

  • Developing step-by-step entry strategies.

  • Addressing pricing, positioning, and competition in each market.

2

Branding & Positioning

Brand Identity Development:

  • Crafting a compelling brand story that resonates with Asian consumers.

  • Adapting logos, colour palettes, and messaging to local markets.

Localized Copywriting:

  • Translating and adapting marketing materials for Mandarin and other key languages.

  • Ensuring your brand feels authentic and relevant.

3

Packaging & Labeling

Packaging Design:

  • Creating packaging that appeals to Chinese and Southeast Asian tastes (luxury, gifting, clarity of information).

  • Practical design for international shipping and local retail displays.

Regulatory Label Compliance:

  • Meeting legal requirements, including:

    • GB Standards (China)
    • ASEAN country-specific regulations

4

Legal & Trademark Support

Trademark Registration:

  • Protecting your intellectual property in China (first-to-file system) and Southeast Asian markets.

Regulatory Compliance:

  • Ensuring adherence to food safety, import/export, and alcohol regulations in each region.

5

Logistics Optimization

Freight Solutions:

  • Identifying cost-effective and reliable shipping methods, including temperature-controlled logistics for perishable goods and wine.

Warehousing & Distribution:

  • Recommending strategic hubs in China and Southeast Asia for smooth distribution.

6

Marketing & E-Commerce Support

Website Development:

  • Creating or adapting e-commerce platforms suited to local buying habits.
  • Integration with key marketplaces: 
    • WeChat, Tmall, JD.com (China)
    • Lazada, Shopee (Southeast Asia)

Digital Marketing:

  • Developing campaigns on WeChat, Xiaohongshu, TikTok, and Instagram.

7

Customer Scouting & Trade Fair Participation

Identifying Key Buyers:

  • Scouting distributors, importers, and retail partners in China and Southeast Asia.

Trade Fair Representation:

  • Facilitating participation in top events, such as:

    • China International Import Expo (CIIE) – Shanghai

    • Food & Hotel Asia – Singapore

  • Organising B2B meetings and showcasing products at curated booths.

Follow-Up & Relationship Building:

  • Managing post-event communications to secure long-term partnerships.

8

Ongoing Support & Growth

Performance Monitoring:

  • Analysing sales data and consumer feedback to refine your approach.

Brand Expansion:

  • Identifying new sales channels and expanding your presence across Asia.
Contact Us